REAL
ESTATE
NEWS
By
Joe Savage,
Real Estate Broker
It
seems like they just keep coming in. I just received a couple from an agent
boasting that he had “…sold 50 condos already in 2014.” WOW, I had to go see
which ones they were! I could only find 10 condos that he had sold so far this
year in the Baldwin County Multiple Listing Service (MLS.) Not looking good so
far. Maybe he’s counting the ones he listed, but somebody else sold. Only 19 of
those, for a total of 29. Well, most important is how many he has sold here at
Plantation, as those were the owners he was soliciting with the card. Now,
where was that number? …had it here somewhere…. Oh! Here it is: NONE! That’s
right, zero sales in any of the four condos or the PUD here at Plantation in
2014 so far.
Well,
that’s why I warn my readers to be good consumers and critical readers of these
mass-mail pieces…a grain of salt is usually required for their digestion. Read
the postcards carefully…are they announcing how effective the agent is in
selling condos like yours, or are they announcing how many listings they have
taken? Getting a property listed is one thing, getting a property sold is something
altogether different…recognize the difference when evaluating agent
performance.
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