Thursday, November 13, 2014

Real Estate Corner


by Joe Savage, Associate Broker


Looking back, the 2014 real estate sales season presented some surprises in the Gulf Shores Plantation market. Perhaps the biggest surprise was the price variations among units sold in Plantation East. Some of the extreme variability was a product of location and view. But in evaluating the other sales, it seems the property interior was a major factor. People paid more if the unit was well finished inside, even if it had a lesser view of the beach and gulf. For example, two Plantation East properties that sold in the July/August period: One sold for nearly 12% more, even though the other was closer to the beach and offered an elevated 3rd floor view. The other major difference between the properties was that one unit was beautifully…almost sumptuously…renovated throughout.


I addressed “unit condition” a few years back as a major element in successfully marketing a unit for sale. Not only can you demand a higher sales price, you will shorten your time to sell. If a unit is largely renovated, a prospective buyer won’t be looking down the road at more costs after they’ve paid the down payment, closing costs, etc. Given our recent experiences, it seemed suitable to revisit some economical (and not-so-economical) updates and renovations an owner can do to make their unit more attractive for buyers.


Over the next several months I will address four topics about upgrading, consisting of flooring, kitchen, bathrooms and “everything else.”


FLOORING
Beach properties should not have carpet. Carpet and sand just don’t mix - sand will cause the loss of carpet fibers that will show traffic patterns even more quickly. Traffic patterns, thin patches and stains will date carpet quickly and require a frequent replacement cycle.


If you don’t already have tile, you should consider it. Large 18” tile is available at a great price and offers fewer “grout lines” and helps to expand the perception of space. Try installing it diagonally for a elegant and high-end feel. If your floor decking is wood (Bldgs. 1, 2 and 3), be sure your installation includes a cementitious backer board between your wood decking and the floated-out tile floor.


If your tastes don’t include tile, but you want something durable, affordable and warm, consider wood laminate. A quality wood laminate can look like the real thing and add a high-end feel to your property.


Lastly, buy a couple of bags of felt pads in different sizes and shapes, and put them on every piece of furniture in your property. That way, the furniture will easily slide when you have to move it and the frequently moved furniture won't scratch the flooring.


One final thought: If you are going to be updating and/or redesigning your kitchen (the next installment), be sure to consider any cabinet changes in your flooring project. You want the flooring to be under the cabinets so the dishwasher can slide out properly, and so that when the new cabinets are installed, there are no grout-filled gaps between where the tile ends and the cabinets begin. That is why so many kitchen upgrades are bundled with flooring projects.

Wednesday, June 18, 2014

A Peek at the Current Market



BeachREAL ESTATE
NEWS

By Joe Savage,
Real Estate Broker




The data used are for the period January 1, 2013 through May 31, 2013, and for the same period in 2014. The measure for each metric was the median. The “Beach Market” was defined as Fort Morgan, Gulf Shores and Orange Beach properties that are "gulf front" or "beachside."

We have some good news and some bad news. The good news is that we have seen some price appreciation overall:

PRICE PER SQUARE FOOT, January 1 - May 31
YEAR
BEACH MKT
COMPLEX
PHASE I
PHASE II
PALMS
PHASE III
PUD
2013
$260
$265
$165
$185
$213
$156
$114
2014
$285
$200
$162
$223
$242
$197
$130
GROWTH-%
9.62%
21.21%
-1.82%
20.54%
13.62%
26.28%
14.04%

The number of sales are too few for the per-phase, year-to-year comparisons, but I felt owners might like to know the break down in each phase.

In general, it appears that Plantation Complex is beating the market, but it could be pointed out that it had “more opportunity,” euphemistically-speaking. Either way, it is heartening to see price growth wherever it is.

The bad news is the pace of sales has fallen off rather sharply, relative to the market:

NUMBER OF UNITS SOLD, January 1 - May 31
YEAR
BEACH MKT
COMPLEX
PHASE I
PHASE II
PALMS
PHASE III
PUD
2013
$260
$265
$165
$185
$213
$156
$114
2014
$285
$200
$162
$223
$242
$197
$130
GROWTH-%
9.62%
21.21%
-1.82%
20.54%
13.62%
26.28%
14.04%

While the Beach Market has seen a growth in sales volume of over 25% year-over-year, Gulf Shores Plantation has seen a virtual equal amount of shrinkage. This concerned me, as it makes it appear that the market is heating up, but Plantation is being left out. My first thought was to see if it was “a Fort Morgan thing.” So, I pulled the stats for Beach Club:

BEACH CLUB, January 1 - May 31
YEAR
# UNITS SOLD
PRICE/SQ FT
2013
16
$277
2014
27
$287
GROWTH-%
68.75%
3.61%

It didn’t appear to be a “Fort Morgan thing,” as Beach Club was growing in both pricing and sales volume! Thus, it appears Plantation may risk being left at the station for that “growth-train” if we can’t figure out why our numbers aren’t up relative to our neighbor and the beach market.

Even in this environment, Mandoki Realty remains the greatest promoter of Plantation properties. This is evidenced by its brokerage of 46% of all 2013 sales, of five of the 14 sales YTD in 2014, and of three more Plantation properties currently under-contract for sale. No other single agent or entire brokerage even comes close to this level of performance, so if you are considering the sale of your Plantation property, you can do no better than Joe Savage at Mandoki Realty.

Mailbox Full of Postcards Recently?

REAL ESTATE
NEWS


By Joe Savage,
Real Estate Broker




It seems like they just keep coming in. I just received a couple from an agent boasting that he had “…sold 50 condos already in 2014.” WOW, I had to go see which ones they were! I could only find 10 condos that he had sold so far this year in the Baldwin County Multiple Listing Service (MLS.) Not looking good so far. Maybe he’s counting the ones he listed, but somebody else sold. Only 19 of those, for a total of 29. Well, most important is how many he has sold here at Plantation, as those were the owners he was soliciting with the card. Now, where was that number? …had it here somewhere…. Oh! Here it is: NONE! That’s right, zero sales in any of the four condos or the PUD here at Plantation in 2014 so far.
Well, that’s why I warn my readers to be good consumers and critical readers of these mass-mail pieces…a grain of salt is usually required for their digestion. Read the postcards carefully…are they announcing how effective the agent is in selling condos like yours, or are they announcing how many listings they have taken? Getting a property listed is one thing, getting a property sold is something altogether different…recognize the difference when evaluating agent performance.
 

Saturday, May 10, 2014

Old MacDonald Had A Farm...


BeachREAL ESTATE
NEWS


By Joe Savage,
Real Estate Broker





Reports are coming in from owners throughout the Plantation that they are receiving a deluge of cards and letters from other agents and brokerages, touting "New Listings" and "Just Sold's" and soliciting business. As many of you faithful readers probably recognize from past articles, this is called "farming" in the trade. The agents get an owners list for a condo complex from the county tax rolls or a consolidator like Dunn & Bradstreet, select a "campaign claim" and order a mass mailing to the owners in hope of getting some listings.

It's important to be a good consumer when you receive these...read them carefully to appreciate what claim is really being made. Does the announcement just say "Unit XXXX in Plantation sold!" or does it say "I just sold Unit XXXX in Plantation." Those are two very different statements. The first is just advising you that someone sold Unit XXXX...not necessarily the same person who sent you the card. The other is announcing that the agent who sent you the card actually sold the unit. In the first statement the agent is hoping you will connect him/her to a sale they may not even have participated in. Perfectly legal...just tricky.

Likewise, when you get a card announcing "Unit YYYY Just Listed" ...all you are being told is that another owner chose to put their unit up for sale...not that it was listed by that agent. Is that a good reason to put your property up for sale, much less to list it with that particular agent? The decision to sell your property is usually a combination of many factors, unique to each owner.

The decision of who to use to help you sell your condo often boils down to a handful of selection criteria:

1) Knowledge of and familiarity with the property. Being able to immediately answer buyer questions about the nature, history and condition of the property is critical in obtaining buyer confidence and keeping the "buying process" moving forward. Being told, "Oh, I'll have to check and get back to you about that," or simply "I don't know," puts a shadow of a doubt in the buyer's mind...something they know in the back of their mind that they will have to come back to, and that can delay or prevent a decision to buy.

2) Proximity and accessibility to the property. Most agents in Gulf Shores, Orange Beach and beyond have to "make a field trip" to just show properties at Plantation, and it is often easier to steer buyers to closer, more familiar complexes. Would you hire an agent from Memphis to sell your home in Nashville? Yes, this is an extreme example, but the issues are the same...accessibility and familiarity. Most of the buyers at Plantation are or have been guests here...so they know where and what it is, and usually they drive right up to shop, if they're not already here on vacation. Doesn't it make sense that an agent on-site would capture those self-qualified prospects? ...and wouldn't it give a seller an advantage to have that agent in contract to promote and sell their particular unit?

3) Track Record. The proof of the pudding is in the eating, to be sure. How successful has a particular agent been in brokering sales at the Plantation? This factor transcends all the other factors, as those are just "activities" or "processes." The outcome is a "sold property," so the question should always be, "How many sales have you brokered at the Plantation over the past several years, versus the total sales there over that time?" This tells you whether the agent has a reliable buyer market, whether he/she promotes the Plantation, shows frequently in the Plantation, is knowledgeable of the Plantation, and ultimately, sells the Plantation.
Mandoki Realty knows, shows and sells the Plantation. We have over a 28-year history with the Plantation and I have personally been an owner, investor and promoter of Plantation since 1996. My office is located at the very entrance to the Plantation campus, in the building where people go to check in, ask questions, get their free DVDs. When a guest or drive-in prospect wants to get some questions answered about purchasing, they invariably end up at my desk. ...and I can show our listings by just walking across a parking lot. As to performance, we have consistently been the most productive brokerage in the sales of Plantation properties...brokering many times more than any other brokerage in the area.

In short, Mandoki Realty knows, shows and sells Plantation. How do you put all that on a postcard?

NEGOTIATION SKILLS 101: "So what'll ya take for it?"


BeachREAL ESTATE
NEWS


By Joe Savage,
Real Estate Broker





If you've ever sold something yourself, you are sure to have heard this question from a prospective buyer. It is a reasonable and necessary question if you have not marked or published a price on whatever you are selling. It is necessary information for the buyer to proceed...either to accept your price, or to counter your price.


However, if the asking price has already been established, this is a negotiation tactic intended by the buyer to obtain an initial advantage in the price negotiations. Probably the most artful way to counter this sort of tactic is to politely indicate that you are not in the habit of "bidding against yourself." If your buyer doesn't quite seem to understand that response, you can politely point out that you have already stated "...what you'll take for it..." in your asking price and it is now the buyer's turn to tell you "...what he'll give for it..." if he objects to your asking price. As you might imagine, depending upon the setting, the relationship between buyer and seller, and their respective interpersonal skills, this interaction could end up getting pretty sporty if either party's personality tends towards the antagonistic.


The "List-Offer-Counter-Offer" process in real estate is designed to formalize such negotiations in writing, in a relatively neutral, business-like exchange between buyer and seller, facilitated by neutral third-parties (the agents). Negotiation and facilitation are only part of the value a qualified Real Estate Agent brings to the table in helping buyers and sellers negotiate an acceptable agreement for both parties.

MARKET UPDATE
Spring has been active, but not quite as strong as last year. There have been fewer Spring Break guests across Pleasure Island, which is probably due to the number of snow days so many schools in our drive-market are having to make up from this extreme winter we all just experienced. Fewer guests translates into fewer buyers.

MHI, Mandoki Realty's sister company, is projecting above-average summer occupancy, though. So, if you are considering selling your Plantation property, you can do no better than to list with Mandoki Realty...uniquely situated at the property entrance, right where those buyer-guests will be. This unique advantage has consistently paid off: over the past five years, Mandoki Realty has brokered more Plantation sales than any other brokerage in the area. If a guest inquires about purchasing at Plantation, we are just steps away and have the answers to their questions on the spot. We can show a unit by walking across a parking lot, and it just can't get any more convenient for the potential buyer...we make it easy to buy.

Friday, March 14, 2014

2013 Real Estate Sales Summary - Gulf Shores Plantation Resort


By Joe Savage, Real Estate Broker

This issue of Real Estate News will review the real estate sales stats for 2013 at the Plantation. Below is a table showing the key statistics of units sold at the Plantation for 2012 and 2013. The "price per square foot" metric we use is the median of all the units sold.

#
METRIC
2012
2013
% INCREASE/DECREASE
#1
TOTAL CONDOS SOLD
28
38
35.71%

MED PRICE/SQ FT
$161.00
$176.00
9.32$
#2
ALL 2BR SOLD
20
29
45.00%

MED PRICE/SQ FT - 2BR
$161.00
$171.97
6.81%
#3
#SOLD - EAST 2BR
10
13
30.00%

MED PRICE/SQ FT
$149.00
$162.76
9.23%





#4
#SOLD -DUNES 2BR
6
7
16.67%

MED PRICE/SQ FT
$180.00
$210.00
16.67%
#5
#SOLD - PALMS 2BR
1
3
200.00%

MED PRICE/SQ FT
$244.44
$224.04
-8.35%
#6
#SOLD - WEST 2BR
3
6
100.00%

MED PRICE/SQ FT
$161.00
$167.50
4.04%

Number #1 represents all condos sold at the Plantation, regardless of floor plan, square feet, location and HOA. We had a nice increase in the number of units sold in 2013, especially when compared to 2012 which had a decrease of 33 units over 2011. Compounding the good news is that 2013 was the second consecutive year of increases in the sales price per square foot.

Number #2 represents these same statistics for the sales of 2-bedroom (2BR) units only. These are the predominant floor plans at the Plantation, and so the predominant seller. The influence of 2BR sales on the total statistics can be seen by how similar the price per square foot in the total number of condo sales.

Number #3 represents 2BR sales in Plantation East. Phase I took the biggest hit in pricing during the market-collapse years, as it had the greatest number of foreclosures and short-sales. It is heartening to see prices continue to recover. It is a "fragile recovery" which we hope will continue in 2014.

Number #4 represents 2BR sales in Plantation Dunes (Phase II). The number of 2BR sales was relatively consistent. The pricing increase was notable at almost double the total figure. In looking at the data, four of the seven sales in 2013 were west-facing units with notable updates and upgrades to their interiors. This would suggest that if an owner has not upgraded his/her unit's flooring, cabinets, doors, etc, prices are beginning to recover which may justify such an upgrade investment.

Number #5 represents Plantation Palms which is difficult to analyze because of the small number of units involved. The drop in price can be explained because the one unit sold in 2012 was a top floor, newly renovated unit and all three of the sales in 2013 were lower-floor units, and one of those was a "distress" sale.

Number #6 represents sales in Plantation West (Phase III), which in spite of lower pricing early in 2013, benefited from lower pricing early in 2013, as units with upgraded interiors and/or closer to the gulf were sold. This yielded double in the number of units sold, with early low-priced sales that tempered the overall improvement in price.

In summary, 2013 produced an increase in the number of units sold by more than one-third as well as an increase in price per square foot by over 9%.

Mandoki Realty is proud to have played a significant role in this improvement, having brokered 19 of the 38 condo sales at the Plantation in 2013. If you are considering the sale of your Plantation property, you can do no better than to list with Joe Savage and Mandoki Realty.